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Drive – The Surprising Truth about what Motivates us
Carrot and stick – reward and punishment- is an age-old technique for getting things done by others. The corporate world has adopted this mantra almost as the panacea for employee motivation. But Daniel Pink tells us a different story. He says carrot and sticks works well only when the task is algorithmic (well-defined steps), it loses its effectiveness for tasks that requires even little bit of thinking and creativity. In today’s world, most high-tech jobs have lots of ambiguity and demand lots of creativity in order to perform them well. According to Pink, employers need to start thinking about different ways of motivating these knowledge workers. When an employee gets…