Here are some nuggets from the ICF Global Coaching Client Study 2009:
Clients are generally satisfied with the coaching experience. In addition to awarding very high ratings to all of the coaching criteria tested, the vast majority of clients also indicated that they were very satisfied with their experience. Further confirming the success coaches are having is the fact that almost all (96%) clients showed that they would repeat the coaching experience given the same circumstances that lead them there in the first place.
–96.2 percent of coaching clients report they would repeat their
— 82.7 percent of coaching clients report they are “very satisfied” with
their coaching experience.
— The top three motivations for obtaining coaching are 1) Self-
esteem/Self-confidence (40.9 percent); 2) Work/Life Balance (35.6 percent);
and Career Opportunities (26.8 percent).
— The largest cluster of coaching clients is between the ages of 36 and
45 (35.9 percent).
— The majority of coaching clients have acquired an advanced level of
education (a post-graduate degree such as a master’s degree or Ph.D.).
— The duration for the average coaching relationship for the survey
participants were 12.8 months.
— 65 percent of coaching clients are female.
The key questions this study is designed to answer.
What is the demographic profile of coaching clients?
What are the characteristics of the coaching experience?
Why do clients seek coaching services?
What does the decision making process for choosing a specific coach look like?
What are clients’ perceptions of the industry and the service it provides?
How do clients evaluate their experience?
How are clients benefiting from the coaching experience?
What is the return on investment (ROI) from coaching?